Friday 24 February 2012

What is PR Anyways?

Public Relations has so much to do with changing people's perception and that is what I love the most about it! It is so fascinating what can change people's perception on a brand or a company.


Before I started this course I was already figuring out how and why companies and brands were changing people's perception, and I didn't even know this had anything to do with PR until I really started to understand what it was.

Research was one thing I didn't realize I would have to spend so much time on. This is probably my least favourite part of PR so far. Partly I think that I don't like that is because I don't know how to do it effectively and efficiently. This is something I would like to learn more about so that it can be easier for me. If that doesn't work I better get use to it because I am going to have to do it whether I like it or not!

I knew that there were PR agencies out there before the class on Wednesday but I talking about them helped me to understand what they were and made me look further into them. After class I looked up different agencies and I found them interesting because they have many different accounts. Working for an agency would ensure a boredom free workplace, not only that but it would ensure many different types of experiences.

I was a little surprised to hear how fast someone that works hard and is dedicated to their job can move up so quickly. The wages reflect this as well, and that was a good surprise not a bad one of course!

Overall, I knew what I was getting into when I started this program and I can't wait to finish and get started in this exciting field!